Paul Keijzer

Paul Keijzer

Paul Keijzer


Paul strongly believes that he can improve the way people live and work with each other. He does this by helping leadership teams engage with their top talent and the rest of the organization to co-create a future and help transform their organization into high-performance businesses. Over the past 25 years he has helped design and delivered transformational interventions blue chip organizations in countries across Asia, Middle East and Africa.

He is the CEO and Managing Partner of Engage Consulting in Malaysia, Pakistan and UAE, which are built around the vision to support organizations to engage their people and to grow their business. A Business Leader in HR with a strong track record in transforming businesses towards a progressive growth path and delivering results in dynamic and competitive emerging Asian markets by combining strong business insights with people insights, Paul has a bold HR vision.  He is a firm believer that outstanding results can only be achieved through people; engaging people and teams, building commitment by creating a new paradigm between company and employee and delivering extraordinary results year-after-year.

Paul is a sought after speaker and has designed and delivered transformational interventions for more than 50 blue chip organizations in countries across Asia such as Malaysia, Singapore, Korea, Fiji, Sri Lanka, Cambodia, China, Thailand, Vietnam, Hong Kong, Egypt, Korea, U.A.E. and India. Prior to founding Engage Consulting Paul operated for 18 years in the fast moving consumer goods company Unilever. He has held positions in the Netherlands and the UK and has spent 13 years in Asia in senior HR positions of Unilever operations in China, Vietnam and Pakistan.

Workshop: Gamification based Assessment Centers

Gamification in assessment contexts involves adding game elements throughout the recruitment and selection process, in order to increase its attractiveness and ease of use, thereby increasing the engagement and motivation of the individuals completing the assessment. Empirical evidence suggests that Gamification enhances performance on tasks, and it is believed to do so by providing external motivators in the form of game elements which increase engagement like points, badges, leaderboards, levels, challenges, rewards, etc. Gamification has found its application in activities of some of the well-established methods like Assessment Centers and Development Centers. However, the effect of Gamification on intrinsic motivation is less clear, since the implementation of isolated game elements does not seem to make observable changes in intrinsic motivation and applicant wellbeing.

The application of game elements in assessment processes provides a cutting-edge way of improving on traditional assessment methods and reinventing the candidate experience. However, in order to properly harness its potential, gamification needs to be applied in a deliberate and knowledgeable manner, or else efforts may even prove to be counterproductive.